By James Marcus
The wonderful tale of the 1st 5 years of Amazon.com, acknowledged via worker quantity 55.
"Americans with an eye fixed cocked towards the markets have been requested to think that Amazon, a two-year-old bookseller, used to be worthy greater than the mixed values of Sears and US Steel."—from Amazonia
James Marcus was once employed as a senior editor at Amazon.com in 1996, giving him a ringside seat for the company's explosive upward thrust and dismal wallet-busting swoon. Now—as the e-commerce vast makes an magnificent comeback—he tells all. in contrast to the hot crop of dot.com memoirs, this is often no story of a bankrupt and brokenhearted entrepreneur. Marcus got here aboard as a self-described "token humanist," and his tackle the hot financial system juggernaut is predominantly a cultural one. Why, he asks, did Jeff Bezos's brainchild develop into the main image of web euphoria? How did the corporate switch because it morphed from a miniscule start-up to an international, multibillion-dollar leviathan? used to be the internet breaking extra delivers than it stored? and eventually: What may possibly an editor do to withstand being reworked right into a hyperventilating shill?
In answering those questions, Marcus takes us to conferences, activity interviews, exchange indicates, and company retreats. We spend a freezing vacation season on the warehouse, and a significantly hotter afternoon on the company's summer time picnic—where Bezos himself mans the dunk tank. Amazonia is a piece of infrequent wit and razor-sharp commentary, and a superlative advisor to America's misplaced global of the nineties.
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Additional resources for Amazonia: Five Years at the Epicenter of the Dot.Com Juggernaut
At all. We drop a huge steel anchor into the middle of the Atlantic. And climb into the lifeboats. One at a time. That are lowered down. Slowly into the deep, cold water. Slowly. So no one loses her balance. Or falls in. Everybody on the cruise is assigned a seat. After we Page 43 have our puffy orange life jackets secured around our ever-widening waists, we are rowed into the capital city. I'm just not looking forward to the row in. I feel like I lack anticipation. Edith never does. Lack for anything.
My mother is my father's best friend until she is fifty years old and is diagnosed with Parkinson's. And then my mother doesn't want to be friends with anybody any more, not just Marvin. My mother doesn't want the three Js fighting over her. " She tells me this all the time when I am growing up. "Whatever you do, don't fight with your sisters. " Making our own lists seems fair to me, since by the time she dies we all want the exact same thing. Judy and Jan don't think there is anything fair about listing three items on a file card and sending it to Marvin.
And wave. To all the bridge players. Edith and Marvin are sitting in the right-hand corner of the room. Judy and Jan are there too, on the left side. I close the door. Nobody in the Bridge Room really wants to go to Haiti. ) They're happy. Sitting around the card table. Eating Planters dry roasted peanuts. I go upstairs. Sit on the top deck and read Elie Wiesel. The true story of his life in a concentration camp. How he survived Auschwitz. I bring four of his books with me. Night, Dawn, Fog, and Souls on Fire.
Amazonia: Five Years at the Epicenter of the Dot.Com Juggernaut by James Marcus