By Dominic Strinati
An creation to Theories of pop culture is widely known as an immensely worthy textbook for college kids taking classes within the significant theories of pop culture. Strinati presents a serious overview of the ways that those theories have attempted to appreciate and evaluation pop culture in sleek societies.
Among the theories and concepts the ebook introduces are: mann tradition, the Frankfurt institution and the tradition undefined, semiology and structuralism, Marxism, feminism, postmodernism and cultural populism.
This new version presents clean fabric on Marxism and feminism, whereas a brand new ultimate bankruptcy assesses the importance of the theories defined within the book.
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Extra resources for An introduction to theories of popular culture
Elitist judgements fail to recognise interpretations of popular culture developed from alternative vantage points, and the value these alternatives possess. In part, this occurs because elitism usually lacks any kind of sociology. Its usual response to the problem is to minimise the importance of the mass consumers of popular culture because they do not share the aesthetic assumptions of the elite. Hence mass culture theory’s view of the consumers of mass culture as passive, manipulable, and exploitable ‘cultural dopes’.
It underpins the confident critique of the series as yet another example of Americanised mass culture. From this point of view, Dallas serves as a resonant symbol of the Americanisation of Europe. By contrast, the ideology of populism, which tolerates, in an equalitarian way, different kinds of cultural taste and accepts that people know what they like, is used to account for the pleasures the viewers who liked 44 MASS CULTURE the series derived from watching it. It lay behind their response, though it was expressed with much less confidence and vigour than the ideology of mass culture.
Even those perspectives which pride themselves on ‘taking popular culture seriously’ sometimes seem too apologetic and self-conscious when they make this case. The first line of criticism I want to look at claims that mass culture theory is elitist. ’ He insists ‘there must always be elites, and, mobilizing and directing the ignorance, prejudice and unintelligence’ through the charge of elitism merely ‘aims at destroying the only adequate control for “elites” there could be’ (cited in Johnson 1979:98).
An introduction to theories of popular culture by Dominic Strinati